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As we head into 2024, you may be looking for quick wins you can do to get your social media marketing off to a good start in the new year. In honour of National Mentoring Month, we wanted to give you three easy things you can do to do just that. 

When we’re delivering social media training, we always like to give people a couple of ‘constructive nuggets’ that they can come away with and implement straight away. Which is what we hope you get from this blog post. So, without further ado, here’s what we suggest:

Use authentic photo and video

One of the things we see time and time again with all our clients is that when we use authentic photos and videos in their posts, they get a lot more engagement. With most of us having smartphones with fantastic cameras on them, getting quick snaps of the work you’re doing has never been easier. 

If what you do involves improving a space, a great thing to do is get a photo before you start work and a photo after – preferably from the same spot. This will allow your social media audience to see your work and compare the results. Which acts as a great portfolio for you and is something you can easily implement into your posts for better engagement. 

Make sure you’re using your banner photo space

A mistake we see all too often is businesses not using the banner photo space they have on their Facebook, X or LinkedIn profiles to showcase what they do. This is something that can be easily fixed with a great photo of your product or service that will act as a centrepiece for your feed. 

As an example; you could use a before and after photo – as we suggested in our first tip – to really demonstrate what you do. There are free versions of image software like Canva that allow you to make sure that your photos fit in the given space. Which will ensure it crops well and is easily visible. 

Use hashtags properly

If your business is on Instagram, X or LinkedIn, hashtags can be a powerful tool to help you reach the right people. Next time you write a post for your business, try to include hashtags that are:

  1. The geographical areas you are in/ operate in
  2. Relevant to your profession

It’s important to make sure that you don’t overuse hashtags and keep them relevant to the audience you want to reach to maximise their potential. 

If you’re already doing these things and your business is still struggling to benefit from social media, it might be time to speak to our social team. They will be able to help identify where you’re going wrong and establish a social media strategy that works for your business. 

Give us a call on 01903 686858 or email social@constructivemarketing.co.uk