When we were first approached by Woodstock Day Nursery, they were unhappy with several aspects of their incumbent website. The design looked increasingly out of date and the site was difficult for staff to update.
Woodstock Day Nursery asked us to redesign their website to give it a modern look and to make it more appealing to parents. One of the most important things for Woodstock (aside from having a great website of course!) was to have a site that was easy to use from both the front and back ends..
For this website, we used WordPress which is a simple and easy to use content management system (CMS), it allows the client to make their own changes to the website if they wish to do so. We chose a theme that included a drag and drop front end page builder, meaning that it’s very easy for the client to pick up and edit if they want to make changes to the site themselves once it has launched.
We started the project with a discovery meeting with Woodstock. This helped gain understanding of what they wanted to achieve from their new site. We then created a few initial design ideas for each of the pages on the website. These were then presented to the client for consideration and progression.. Once the overall design of the website (colours, font and layout) had been agreed we began development on the site.
The client provided a selection of high quality relevant images, and we used them throughout the site, creating an eye-catching website that was new and fresh. Capturing the attention of any parents looking for the perfect nursery for their children. The information on the site was also fully updated and optimised for all major search engines.
Once the website had been built, one of the last steps was to make sure that not only the content was optimised, but also the rest of the website was too. To make sure that it can be found organically on the internet. There were 2 main ways we did this, first we made sure that every image on the site had alt text. This is what search engines use to identify what an image contains – You can read more about ALT text in our blog post.
The second way we optimised the website was by installing an SEO plugin on the website. This was used to ensure that each page on the website was using the correct keywords and the meta descriptions fitted each page they are describing, as well as a multitude of other requirements that boost the SEO score of the website. Using these combined methods we managed to increase the SEO score of the website by almost 20% before it had even launched.
The end result of this project was that Woodstock had a brand new fully functional website that was easy to navigate on desktop and mobile devices. The website is also searchable on all search engines, thanks to the SEO plugin and ALT tagged images. Using these SEO techniques, the new website is more likely to be found when searching for children’s nurseries in the local area.
Nursery owner, Anne Shrieves, said, “The new website is lovely and bright and so much easier to use than the old one. It really reflects the fun and laughter we share every day at Woodstock and it’s just what we wanted.”