From University to the workplace

An image of staff member at computer in the Constructive Marketing office.

After completing my marketing degree, and receiving a first (proof that the late nights and countless coffees were worth it!), I was fortunate enough to secure a role at Constructive Marketing as a junior marketing executive. Although I had spent many years studying marketing theory, stepping into this role has been my first hands on experience within the industry. In the short time that I’ve been with Constructive Marketing, my confidence, creativity and understanding of the marketing world has grown massively. After years of studying, it’s incredibly rewarding to finally be working in an industry I’m genuinely passionate about, and to know that the work I do is making a real world, positive impact for the businesses I support.  My role with Constructive Marketing As a junior marketing executive, the main responsibility within my role is content creation, including creating and scheduling posts, managing social media accounts across multiple platforms, writing up blog posts and supporting social media and content strategies.  Working within an agency means that no two days feel the same. With clients spanning a variety of industries, from care services (Heaton House) to flooring companies (Wall Bros) and construction firms (Cheesmur and Cityzen), the variety of content I produce can shift constantly.  This variety continues to keep the work feeling fresh and pushes me to think differently depending on the sectors I’m currently supporting. Each client has its own tone, audience and personality, and learning how to adapt content to communicate their unique identities has been one of the most valuable skills I have developed from this role so far.  Developing my marketing experience I’ve settled into the role very well, and the whole team has been incredibly friendly, supportive and always willing to help whenever I have any questions. This has eased a lot of the anxiety and feelings of imposter syndrome I had felt stepping out of university and into the workplace. As a result, I feel far more confident in my marketing abilities and have a much clearer picture of what working in the industry is actually involves.   This role has also helped me understand how to approach marketing more strategically, thinking not just about what content to create, but why it matters, how it supports wider goals, and how it fits into a long‑term plan for a variety of clients.This opportunity has allowed me to continue building on my academic foundation with real, hands-on learning. Being able to learn from Kelly’s extensive industry experience has been invaluable, giving me practical insights into tackling challenges, communicating effectively with clients and continuing my growth as a marketer.

Why Social Media Is Crucial For Construction Businesses

A blog by Constructive Marketing about the impact and importance of social media marketing for the construction industry.

Social media has become a cornerstone of business development in today’s construction businesses. Although the industry was once driven by word‑of‑mouth, the ‘digital handshake’ now happens long before anyone thinks about what may happen with potential sites. This means that making a strong first impression across your social channels is more crucial than ever. At Constructive Marketing, we draw on more than 30 years of specialist expertise to transform social platforms into powerful drivers for business growth. Our work with Cheesmur Building contractors stands as a strong example, helping them to boost their social media reach by over 800%, which has led to significant increases in their website traffic and session time. Their strengthened digital presence laid the groundwork for a stronger industry profile, and combined with our direct support throughout their awards submission process, it helped play a key role in helping them secure a National LABC Award in 2024. Here are the top three things our clients have achieved as a result of improved social media presence: The construction industry is built on relationships. Whether it’s your suppliers, contractors or consultants, maintaining a consistent presence on platforms like LinkedIn helps you nurture those relationships through engagement and direct communication.  Tagging partners in project updates or by commenting on their posts does more than show appreciation, it keeps your business front of mind for the next tender or contract opportunity arises. 2. Influencing high-level decision makers  Senior leaders are increasingly using social media to keep up with industry trends, deepen their sector knowledge, and assess potential partners. Across our construction clients, LinkedIn audiences often number in the thousands, and our data shows that senior managers and directors make up roughly half of those followers. These are the people who influence, shortlist, and ultimately award major projects. A consistent, professional social presence ensures that when decision makers are evaluating partners, your brand is already a trusted familiar name in their network. 3. Demonstrating operational excellence  Consistency builds credibility. By sharing live project milestones, community initiatives, or team achievements, you are sending a clear message: “We are busy, we are professional and we are delivering results.”  Throughout 2025 we secured over 50,000 organic LinkedIn impressions for one of our clients. This translates into over 50,000 opportunities for their expertise to be seen by peers, stakeholders and potential leads! Many people working in the construction industry simply don’t have the time to manage social media effectively, which is exactly why they get us onboard! We understand what they do, and we know how to work with social media algorithms to ensure the right people see the right content. The result is increased brand visibility and a stronger, more positive reputation across the sector.  Ready to build a stronger digital foundation? Social media is no longer optional; it’s a fundamental tool for growth, reputation management, and lead generation in the construction industry. By moving beyond inconsistent posting and adopting a strategic approach, you can connect with decision-makers, showcase your expertise, and build a lasting brand presence. Our focus is on helping you achieve these results. We work with you to define clear goals, create aligned content, and manage your feeds effectively, ensuring your digital efforts consistently support your business objectives. If you’re ready to move beyond ‘just posting when you have time’ and start driving real business results, we are here to make that happen. To discuss how a strategic social media partnership can benefit your business, please call us on 01903 686858 or email us at info@constructivemarketing.co.uk

Kelly O’Haire of Constructive Marketing Named Among UK’s Top 100 Most Inspiring Female Entrepreneurs

WORTHING, WEST SUSSEX  06/01/2026 Kelly O’Haire, Director of Constructive Marketing, has been named as one of the f:Entrepreneur iAlso100 for 2026. The prestigious campaign, run by Small Business Britain, celebrates 100 incredible female entrepreneurs from across the UK who are not only running successful businesses but are also contributing significantly to their communities through volunteering, mentoring, or other social impact initiatives. With over 30 years of specialist marketing experience, Kelly has been a driving force in the building and construction sectors, helping local businesses scale and improve their digital presence. Her inclusion in the iAlso 100 highlights her role as a multi-achieving leader who balances expert marketing delivery with community-focused leadership. “I am incredibly honoured to be recognised alongside such a dynamic group of women,” said Kelly, Founder and Director of Constructive Marketing. “At Constructive, our mission has always been about continuous improvement and building long-term sustainability for our clients. This award is a testament to the integrity and specialist knowledge our team brings to every partnership, particularly as we expand our national footprint to support larger, more complex projects in the construction industry”. As an iAlso 100 member, Kelly will have access to exclusive events, opportunities to speak on national panels, and a platform to contribute to policy discussions impacting female business owners. About Constructive Marketing: Constructive Marketing is a specialist agency focused on the building and construction industries. With 30 years of experience, they provide full-service marketing solutions, from website maintenance and SEO to high-level PR and social media management, ensuring long-term growth and brand awareness for their clients. Contact Kelly: kelly@constructivemarketing.co.uk, 01903 686858, www.constructivemarketing.co.uk

Why We Love The Construction Industry

Why We Love the Construction Industry Blog Post - Constructive Marketing

At Constructive Marketing, our passion for the construction industry runs deep. With over 30 years of hands-on experience, our team has worked with: Industry clients we have worked with include:  The foundation for our specialism within construction is led by agency founder, Kelly O’Haire, whose leadership ensures that our team has a deep, practical understanding of the industry’s complex and diverse landscape. This has allowed us to cultivate notable industry connections, including a promotional partnership with key events like the South East Construction Expo. This expertise has also consistently translated into client success, earning recognition through multiple business awards. Notably, we supported Cityzen and Cheesmur in securing a national LABC award for Best Small Social Housing Development for their Albion Street project. We have also supported Cheesmur in reaching the finals of the Constructing Excellence SECBE Awards in the regeneration and conversation category for their Bexhill Library project. Beyond these prestigious achievements, we continue to drive results through strategic website development, powerful social media campaigns, and sustained PR exposure, helping our clients build not only projects, but lasting reputations. We understand that most construction firms are focused on delivery, often leaving little time to consider how to leverage current projects to support future business. For clients that already have in-house marketing resources we offer a Fractional CMO (Chief Marketing Officer) service, where we can come in and help them achieve strategic goals. For clients who need to shout about all the great work that they do and have no in-house resources, that is where our full-service partnership becomes invaluable.  We seamlessly integrate into your operation, acting as your outsourced marketing department, from developing robust content strategies and maximising PR to managing your social media and driving organic growth through website development and SEO optimisation. Because our team understands the technical terminology and the nuances of the Built Environment, clients spend less time explaining the job and more time trusting us to deliver the results. If you are working in the construction industry and are looking to scale your operations , we are the partner built for the job. Our years of experience and specialist expert knowledge ensure your marketing is focused on achieving long-term, sustainable profitability. To find out more contact us.

Dipping my toe in the world of work

My work experience and internship at Constructive Marketing This summer, I got the chance to work as a Content Creator Intern at Constructive Marketing. It started with a few days of work experience from June 16th to 19th, then officially started with a paid internship from July 2nd to August 28th. The whole experience gave me a look at what marketing’s all about; from strategy and planning to social media and content creation. It also helped me grow a lot, both creatively and professionally. Previous Experience I’d just finished my A-levels in Media Studies, Business and History, so this came at the perfect time—right in between finishing school and starting my next chapter with an apprenticeship in insurance. Before this, I’d already had a bit of marketing experience, volunteering with the Worthing Scout and Guide Gang Show’s 2024 production, “Gee it’s a Wonderful Life,” doing photography, social media and content. Work Experience Before the internship properly began, I spent a few days with the team in June as work experience to get a feel for how everything worked. It was a great way to ease in and I got to see how content is planned, created, reviewed, and posted. Internship with a small business During the internship, most of my time was spent creating content for client social media accounts. One of the main projects I helped with was to help set up the social media accounts and make posts for a new client, Ainsley Building Contractors, with creating other social media posts for businesses such as Wall Bros, Cheesmur and Heaton House, as well as creating branded magnetic signage to go on the side of a van for Sight Support Worthing. While doing this, I used design software to design graphics, edit photos and a scheduling platform to plan and schedule social media posts. What made it even more interesting was the chance to work on a mix of different businesses. Each one had its own voice and style, so I had to keep adapting my approach. It definitely kept things fresh and pushed me to think more creatively. The experience and what I learned One of the biggest takeaways as a content creator intern, was learning that your first draft is rarely your final one. I learned how important feedback is and how to use it to keep improving until the content really hits the mark and the different variables for each platform. The best part was the variety. No two days were the same, and I loved turning ideas into actual content that matched each brand’s purpose. It was super rewarding to see my posts go live and know I helped shape a company’s online presence. I’m really grateful to the Constructive Marketing team for being so welcoming and supportive. I learned so much during both the work experience week and the full internship, and I’m really excited to take everything I’ve learned into whatever comes next.

SEO vs GEO – What are they and how do they differ?

What is SEO?  SEO—short for Search Engine Optimisation—is the practice of optimising your website and its content to improve visibility in search engine results. It’s been around for many years now and most people will have heard of it, even if they don’t understand it.  SEO is mainly about two main things: helping search engines like Google understand what your content is about, and making it easier for users to find your site and decide whether to click on it from the search results. At its core, SEO is about alignment; making sure that what you’re offering matches what people are searching for. It involves both technical elements (like site structure, page speed, and mobile-friendliness) as well as content elements (such as keywords, headings, and internal linking). SEO also includes off-page factors, such as backlinks from other trusted websites, which signal authority and relevance to search engines. From the user’s perspective, SEO helps ensure that the right information appears in search results when they type in a query. This includes optimising page titles, meta descriptions, and URLs to clearly communicate what the page offers, with the aim of increasing the likelihood that a user will click through to your site. Once they arrive, well-optimised content helps them quickly find the answers they’re looking for, whether that’s making a purchase, reading a blog post, or finding contact details. Ultimately, good SEO bridges the gap between what people are searching for and what your site provides, driving organic traffic and supporting your broader business or content goals. The exponential growth in the use of AI has, however, introduced a new search kid to the optimisation block. Welcome GEO! What is GEO? Somewhat confusingly, there are two types of GEO, Geographic Engine Optimisation, which has been around for a while and refers to maximising the benefits of local search tools such as Google Business Profile, and the new kid on the block, Generative Engine Optimisation. This is the one we’re discussing in this article. Generative Engine Optimisation is an emerging content strategy designed to optimise digital content for AI-powered search engines and platforms. Unlike traditional SEO, which focuses on optimising content to rank in search engine results pages (SERPs), GEO is specifically tailored for generative AI systems, like those used in large language models and AI assistants. As these systems increasingly shape how users access and consume information, businesses and content creators must adapt their strategies to ensure their content remains visible and influential in this new environment. At its core, GEO is about making content easily discoverable, understandable, and usable by generative AI models. These models don’t just crawl web pages and return links; they collect information from across the web to generate summaries, answers and recommendations in response to user queries. For it to be included in these AI-generated outputs, it must cover the 4 following content pillars: This means, if you want your content to be found in AI searches, it’s important to craft content that aligns with the way AI interprets language and prioritises information. Emphasise clarity, factual accuracy, contextual relevance, and structured data that can be dissected and reused effectively. GEO represents a shift in digital strategy, where content is no longer just optimised for human readers and traditional search engines, but also for machine interpretation and synthesis. This includes using precise language, incorporating well-labeled metadata, and addressing topics comprehensively to increase the chances of content being surfaced in AI-generated answers or overviews. As AI becomes the interface through which more users interact with the web (whether via search engines, digital assistants, or chatbots) the visibility of content will increasingly depend on how well it is positioned for these systems. In this sense, GEO complements traditional SEO rather than replacing it. While SEO ensures your content ranks well on search platforms like Google and Bing, GEO ensures your content is considered and referenced by AI models generating natural language responses. The goal is to maintain and expand your digital presence across both traditional and generative interfaces. As AI-driven search continues to evolve, understanding and implementing GEO principles will be essential for anyone looking to stay relevant and visible in the digital landscape. What can they both achieve? 1. Visibility and Discoverability Both SEO and GEO aim to increase the visibility of content. In both cases, the ultimate goal is to help users find your content when they’re searching for information. 2. Content Quality Matters High-quality content is essential in both strategies. 3. Keyword and Topic Optimisation Both SEO and GEO rely on understanding user intent and optimising content accordingly. 4. Structured Data and Clarity Clear, structured content benefits both SEO and GEO. 5. Focus on User Intent Understanding and meeting user intent is central to both. 6. Performance Over Time SEO and GEO are both long-term strategies. 7. Content Freshness and Relevance Both strategies value up-to-date and relevant information. 8. User Experience (UX) Matters The three UX pillars of good content presentation, page speed, and mobile friendliness all support SEO rankings and therefore they indirectly support GEO as well. AI models can sometimes detect signals of usability and credibility based on how content is written and structured. As AI develops, these detection powers will most likely increase to improve its generative outputs As SEO and GEO both aim to connect users with the right content, albeit through different delivery mechanisms, they should be seen as complementary strategies. What’s more, as AI-driven tools grow in influence, integrating both will become essential for digital success. So what are the differences? Summary SEO and GEO serve the same overarching goal, making your content more visible to users, but they operate in different arenas. While SEO drives traffic by encouraging users to click on links from traditional search engine results, GEO focuses on securing mentions within AI-generated answers, where users may consume information without ever visiting your site.  By combining both strategies, optimising for traditional ranking signals and ensuring your content is structured and AI-ready, you could maximise your visibility across

 5 Practical Marketing Tips For Time-Poor Trades

You’re a builder, carpenter, decorator, roofer, plumber, electrician, heating engineer, landscaper and you’re trying to grow your business. How can you do that when you’re busy on-site though? We know that you might run your business on your phone but also that you’re not glued to a screen, so we’ll keep it simple and practical. Build your brand using these simple pointers  You are an expert at what you do and your customers love you. You can spot a dodgy roof tile or a leaky pipe from a mile away but when it comes to marketing, things can get a bit… well, confusing. Don’t worry though, you don’t need a marketing degree to get your name out there. We’ve put together this list of our top five things you can do to get your marketing working harder for your business: 1. Don’t Tell Them, Show Them: Visual Content is King Forget long, wordy adverts. People want to see what you can do. That means snapping photos and videos of your projects. Before-and-after shots are gold! A quick video showing you fixing a tricky plumbing issue? That’s going to grab attention. Think about it, if you needed a new bathroom fitted, wouldn’t you want to see examples of a company’s past work? 2. Get Local, Get Found: Google Business Profile is Your Best Friend When someone searches for “plumber near me” or “builder in [your town],” you want to be at the top of the list. That’s where your Google Business Profile comes in. It’s a free tool that lets you list your business on Google Maps and search results. 3. Social Media: More Than Just Cat Videos And Holiday Snaps Pick a few key social media platforms and do them well, understand which ones your potential clients are using and use them too. Facebook and Instagram are great for visual content. LinkedIn is fantastic for connecting with other professionals and potential commercial clients. 4. Ask for Reviews and Recommendations We all know a good recommendation goes a long way. But these days, people look online for reviews. Platforms like Google, Facebook, and Checkatrade are vital. 5. Keep it Mobile-Friendly: Everyone’s on Their Phone Most people will find you on their phone. If your website is hard to navigate on a mobile device, you’ll lose potential customers. The Bottom Line: You don’t need a huge marketing budget. Focus on showcasing your work, getting found online, and building trust with potential customers. By keeping it simple and focusing on what matters, you can grow your business and keep those projects coming in. And if you need any more help then why not contact your friendly specialist marketing agency!

Maintain now or regret later

Why you need a maintenance package for your website At Constructive Marketing we always say “a website is never finished” and a maintenance package goes hand in hand with that statement. We understand that as a business owner, you’re very busy so keeping your website up to date is probably at the bottom of your priority list. The problem is, if your website isn’t maintained it becomes outdated and a target for malware which could be disastrous for your business By having a maintenance package, you’re paying an expert to carry out these updates for you, keeping your website secure and working efficiently. They can also update the content on your website too, making sure that your main digital storefront is kept up to date. Bespoke Maintenance Packages No two websites are ever the same from the design to the plugins and software used to make the website work, as a result a maintenance package should always be able to adapt to the website it is servicing. It’s also worth mentioning that whoever designs and builds your website does not have to maintain it. When looking for website maintenance providers, make sure you check that they have expertise in looking after other websites built using the same type of platform. Also make sure there are no hidden charges. Be clear with your needs so they can price appropriately. The maintenance packages we provide can include software updates, content changes and website security. By having a maintenance package in place it ensures that there is always someone on standby to fix any issues that occur with your site. This includes things that are out of your control, such as server outages and errors. If these are left unattended they can be severely detrimental to a business’ online presence. So having a friendly team at the end of the phone to quickly fix these issues is not only really helpful but could also save you from potentially losing income Disadvantages of not having a Maintenance Package By opting to not have a maintenance package in place, your website is vulnerable to security threats, viruses and even malware. If any of these issues were to occur you would either have to spend your time attempting to resolve the issue or pay a large hourly rate (as an emergency call-out) for someone with experience to fix the problem. The hourly rate in question would most likely be more expensive than paying for a maintenance package in the first place. A maintenance package is essentially a warranty for your website which ensures there is someone to resolve any issues you might have. The requirements for needing a maintenance package always comes down to how much time and expertise you have to update and maintain your website. If, like most people in business, you are time-poor and the answer is very little, then we would recommend that you absolutely put one in place. If you would like to talk to a member of our team about maintenance packages then give us a call on 01903 686858 or email web@constructivemarketing.co.uk

KIP: Getting Results On Social Media

Knowledge is power getting results on social media featured image

Social media is an essential marketing tool for businesses, but it can be difficult to use it in the right way to see the results you want. In this Knowledge Is Power article, we’ll talk you through the three main components to success on any social media platform. Before we do that though, it’s important to consider who your target audience actually is and that your business probably doesn’t need to be on every single social media platform. This is a mistake we see time and time again. So the first step to achieving your social media goals is identifying which platforms to be on.  What social media platforms should my business be on? At Constructive Marketing, we look after a wide range of businesses’ social media channels and each one is on a different mixture of platforms. For businesses that operate in the B2B market, LinkedIn, Instagram and X is usually the way to go. Whereas one looking to target individual consumers needs to be on Facebook and Instagram or even TiKTok or X. This is only a general recommendation and where ‘knowing your audience’ really matters as you may find that a specialist platform, like Etsy, could benefit your business..  Of course, things aren’t usually that simple and for some clients we find that a two-pronged marketing approach works best for them. For example, some of our clients predominantly serve the B2C market, but can also supply to businesses. For them, a mixture of social feeds with varying content is the way to go. If you’re not sure where to start, it’s best to speak to an expert to make sure you’re on the right track. The Three Main Components Of Social Media Success With a combined social media experience of over 20 years, our social media team identified the three main components you will need for social media success. The great thing about these components is that they apply to each of the social media platforms and to any social media strategy. Regardless of what you want to achieve and on what platform you want to achieve it.  1: Accuracy The first thing to understand before you start using social media for your business is who you are trying to reach. Whether you’re looking to increase brand awareness, sales, website visits or something else, you need to always start with that question – who am I trying to reach? Then you can move on to ask, ‘what is it I want them to do?’ This is the cornerstone of all marketing and is especially true for social media. The main aim of each platform is to show its users content they are most likely to engage with (and therefore keep them using the platform for longer and more often). So making sure that the content you’re creating will be liked by your target audience is key. This may seem like an obvious point to make, but you’ll be surprised by the amount of people that don’t do this. More often than not, people get carried away with creating content they like creating, or content that they would like to see in their own feeds. Rather than what is best for their target consumer.  2: Consistency There are two ways that consistency is important to social media success: the amount of posts and the quality of the posts. Posting consistently is crucial to get the attention of any of the social media algorithms. Think of it like knocking on the door of a packed networking room. Eventually, you’ll be let in and be able to meet everyone inside.  Algorithms look for consistent activity so if you’re posting the same amount of times each week, your content will begin to appear to more people.  Making sure that the quality of the content is always good is the other way that consistency is key. We’ve written a whole blog post on why content consistency gets great results. In that blog post, we also give a couple of client success stories that show that it works.  3: Time One of the misconceptions of social media is that it’s a quick fix that will secure sales straight away. Yes, a tiny percentage of posts do ‘go viral’ and create a huge buzz but in reality that’s not the case. Building interest and reputation through organic social media activity is a long game. Remember that, above all else, the aim of social media is to build a relationship with your current and potential customers, and this takes time. You wouldn’t walk up to a complete stranger, ask them to marry you and expect them to say yes, (unless you’re on ‘Married At First Sight’ of course!).  It’s the same with social media; why should you expect people to buy from you after you’ve put out just one post asking them to? Instead, you need to take the time to build a relationship with them and gain their trust before they even consider becoming a customer. Your post also needs to direct that potential customer to a credible source of more information, such as a specific landing page on your website. There are lots of different factors at play that impact the time it will take so it’s important to trust the process. One of the mistakes business owners make is cutting their social media budget too early. Implementing these components into your social media It’s best to put the components into practice in the order we’ve listed them in. Identifying who you’re trying to reach and what you would like them to do is an important first step to getting the results you want from social media.  We offer a diagnostic service that involves a half-day meeting with one of our experts to identify where you’re going wrong and what you need to be doing instead. Once that’s been done, we’ll produce a non-obligatory strategy that we can help you implement or you can take elsewhere. If this sounds like something you

Top 3 Reasons Why You Should Be Using WordPress

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The first thing to think about when it comes to creating your new website shouldn’t be what it is going to look like but rather what you are going to use to build it. There are a couple of website builders people tend to gravitate towards when building their first website, those being Wix and Squarespace. While these do offer their own benefits, there are a few reasons why WordPress should be your first choice. Here’s our top 3: 1 – Easy to use and customise These simple website builders offer basic features for people who aren’t experienced in web design to build a website quickly. While these options may seem cheaper and easier at first, where these website builders fail is when it comes to expanding on your website with additional functionality and accessibility options. Something a website should do as your business evolves. This is where WordPress comes in, its ever-expanding library of plugins and themes far surpasses that of any other site building platform out there. How we’ve done this for a client – We built Woodstock Day Nursery a new website in a user-friendly website builder. This means that staff can make changes to the website themselves which is important to them as a busy small business. Once the website was completed, we delivered a training session for the staff to make sure they can use the website builder to make any changes they need to.  It’s worth mentioning that 30 minutes of website changes are included in our website maintenance package. So even if you can do most of the changes, anything you can’t do we can do for you as part of the monthly fee for keeping the website secure. 2 – Security When you are building your new website you want to be sure that it is protected against malicious attacks. This is where the multitude of security plugins available on WordPress come into play. One popular example is Wordfence, a plugin which periodically scans your website for issues and security breaches. It can also send you notifications when users log in to your website. This can help you figure out who is accessing your website and when exactly they did it.  How we do this for clients – Whenever we have a maintenance agreement with a client we always ensure that we add security plugins to the website. This is to ensure that the site is protected against malicious and harmful attacks. These attacks often include creating a backdoor into your website for unauthorised users to access, defacement of the website and slowing down the load times of the website. While these security plugins aren’t guaranteed to stop everything, they do protect against the vast majority of attacks.  3 – Data Data portability isn’t often something people think about when creating a website but it definitely should be. Being able to export your whole website and move it seamlessly to another location such as a new domain is a massive timesaver, and WordPress makes this very simple. Other website builders such as Wix make this process much more difficult than it needs to be, as they don’t want you to take your website away from their servers. This means that you can’t export your website to another host if you are unhappy with the service they are providing. Flexibility is what WordPress is all about. Being able to design your site how you want, with the ability to move it to a new domain in an instant, all while making sure your site is secure. What more could you ask for!  How we do this for clients – We use WordPress for all of the websites we build and this allows us to easily transfer a whole website onto another URL. The huge benefit this has is that the website ‘in progress’ is a live site so it looks exactly how it will look when it’s transferred to the main URL. Rather than having to view the site in an editor which may not be showing you exactly what your site will look like when you hit ‘publish’. Personally, we couldn’t recommend WordPress enough. If you want to find out more about why you should be using WordPress give us a call on 01903 686858 or email our web development team at web@constructivemarketing.co.uk See below for some examples of websites we’ve built for a variety of clients. Clicking on one will take you to the site: