Getting Cheesmur Building Contractors Noticed
Cheesmur were struggling with maintaining their online presence and keeping their website up to date. They needed to raise awareness and increase engagement. What we did: Our content experts worked with Cheesmur’s Senior Management team to establish a social media strategy that highlighted all of the fantastic work they do as well as the great people that make it happen. This included: Results: The Cheesmur team fully embraced our involvement which allowed us to create engaging social media posts for all of their feeds. Increasing their social media reach by over 825% with the biggest growth seen on LinkedIn. Regular updates to the website resulted in an increase in website visits and session time. Due to more people visiting the website and spending time reading the content. Contracts Director, Steve King said, “The reaction we’ve been getting from our social posts and web updates has been fantastic. It’s great to see the staff getting involved and also hearing from others how they’ve noticed our posts too. Like most Contractors, we’re not easy to get hold of sometimes. However, the Constructive Marketing team knows how we work and understands what we do, so we don’t have to spend lots of time explaining technicalities, which is great.”
The Outsourced Marketing Team For Wall Bros Carpets
We have been working with Wall Bros for over nine years to modernise their brand and continually maintain their business reputation through various channels. The rebrand We were first approached by Wall Bros in 2016 to work with them on modernising and in their words, ‘sort out their marketing’. The company was approaching its Diamond anniversary (60th year) and had been continually trading from the same premises during that time. We started with a full re-brand. This included new logos, new colour palette, and a completely new approach to how everything they had would be branded. After that, we put together and implemented the brand roll-out which included; the shopfronts, signage, clothing, all stationery, advertising, social media and the website. The new website and becoming award-winning A new website was built using WordPress, which we continue to manage. For this regional and more traditional retailer, we put together an ongoing multi-channel marketing campaign that covers both online and offline awareness and collateral. We built a loyal following on Facebook and expanded that to Twitter and Instagram. We also convinced them that their story was good enough to try for award entries. They were unsure at first – but we had uncovered some fantastic information during our research and then sought some testimonials which cemented the entry. They were delighted to be named ‘Best Small Business’ in 2017! This started a trend, as they also won the Adur and Worthing ‘Customer Service’ award in 2018. Director at Wall Bros, Ashley Horne, said, “We thought we were just an ordinary local flooring firm, but Constructive Marketing showed us that our story was actually extraordinary! Since having the re-brand and becoming a multi-award winning company, we have gone from strength to strength, with Constructive Marketing helping us all the way through. I am really grateful for everything they’ve done so far.” Maintaining an award-winning reputation Now, over nine years on, we continue to look after every aspect of Wall Bros’ marketing. From their social media channels and website to their merchandise and print advertising. Making sure that Wall Bros continues to be an outstanding flooring retailer in Worthing. Having worked with Wall Bros for so long, we have a detailed understanding of what the team wants to achieve and how they like to be portrayed. In 2022, we updated their print advertising and thought the website could do with a design refresh to reflect the aspirational imagery used in the new campaign. Refreshing the website After getting approval from Wall Bros, we started working on the website to give it a new lease of life. Adding new, well-written and SEO-friendly content to each page; including writing an FAQ (frequently asked question) for each type of flooring that Wall Bros sells on the corresponding page. Making sure it was relevant to that flooring; for example, we answered a frequently asked question about wool flooring on the carpets page. Almost all of the images on the website were also changed to; not only make sure the site reflected the latest flooring trends, but also to boost organic SEO through ALT tagging each image. We also added the latest team photo too. Our photography team attended the Worthing showroom and conducted a photoshoot of both the wonderful Wall Bros team and the vast array of flooring they have on display. We also installed an SEO plugin into the website to make sure search engines can properly recognise each page of the site. Using this SEO plugin also means that we can measure the performance of each page. The results A couple of months after all the website updates were completed we saw a huge spike in website impressions and clicks. See the image below which compares website analytics from April to July: Managing a website is an ongoing process. Things are constantly changing in the fast-moving digital world and no website is ever ‘complete’. We carry out monthly checks on the websites that we manage to ensure that everything is working correctly and all plugins are up to date. We also monitor the analytics of the websites from various sources to watch how they are performing. This allows us to keep on top of the data and notice what is, and perhaps more importantly, what isn’t working for our clients. We are not the type of team to sit on our laurels, we continually learn and move forward, just like our clients do.
Promoting South East Construction Expo
One of the largest Construction industry events in the South of England is the South East Construction Expo. As an agency who have a specialism in Construction, we had attended in previous (pre-Covid) years, to see clients and meet other contacts. Even in our time-poor society, the day was always both useful and enjoyable too. In 2020, the ‘live’ show was cancelled (along with almost everything else in the UK). A few virtual meetings were organised and a virtual awards events was held too but it wasn’t the same. Best Business Events, which runs the South East Construction Show, knew the 2021 show would need a social media and PR boost to promote that a live event was going to happen and also to gain confidence in a face to face show. Following a recommendation, we were contacted by Best Business Events and were made ‘PR and Social Media Partner’ for the 2021 show. This involved creating and implementing a social media strategy to cover Twitter, and LinkedIn. As well as writing articles for industry and regional business publications in both print and digital formats. Results were excellent, with a 100% increase in engagement and followers compared to the previous year that the live show had been run. We also implemented initiatives such as creating a LinkedIn event for exhibitors and pre-registered attendees to share and help grow awareness. Carole Black, Managing Director at Best Business Events said, “Constructive Marketing was a great company to work with and an excellent PR and Social Media partner for the South East Construction Show in 2021. The show faced challenges due to the pandemic and it was great to have a reliable partner we could trust to write engaging and meaningful content, allowing us to get on with organising the Expo. The content was used in industry publications, on our website, and also to run our social media. I believe it helped to significantly grow our reach on both twitter and LinkedIn, with a 100% increase in followers too. We were really pleased with the results, which we have no doubt boosted attendees for our event, and would definitely recommend working with them.”
Looking After Heaton House Care Home
Heaton House is a specialist dementia care home based in Worthing and we’re proud to have been retained as their outsourced marketing department for many years now. At first we worked to establish them in the local community as one of the leading dementia care homes in the area and now we work to maintain this reputation. As their outsourced marketing team, we work closely with the leadership team at Heaton House. Ongoing work includes; website updates, managing their social media channels and online presence, as well as looking after their brand and using it in design and print projects. This ensures their name stays well known in Worthing. It’s our job to ensure that their multi-channel marketing efforts are always seamless and work together to send out the same messages. We’re committed to continually evolve clients and make sure that they stay ahead of the marketing curve. As shown from the examples below, this rings true in the case of Heaton House. We pride ourselves on our ability to run seamless, multi-channel campaigns for them. The services we carry out for Heaton House include: Social Media To make sure that the social media channels got the results that Heaton House wanted, we developed a targeted social media strategy for them, ensuring we only put out high quality and relevant content. Our team creates engaging content for both LinkedIn and Twitter, making sure that the owner of Heaton House, Sally Neil-Smith, is always shown to be a leading local expert in dementia care. This type of content requires our team to educate themselves on dementia and we are all trained Dementia Friends as a result. The owner at Heaton House has a strong presence in the business community and so being active on LinkedIn has proved to be a great way to further the home’s presence within the local business community. Website Support As part of their website management, we also write longer pieces of content for their blog and make regular content changes to their website. Including adding new PDFs to download and updating information as and when it is needed. As a full-service marketing agency, we can create the content that we distribute too. Print Advertising Part of establishing Heaton House in the local community is making sure that they are always in front of the local people. An effective way to do this is to advertise in hyper-local publications and we take care of this for them. From booking the advertising with the publications to getting the ad designed and sent to the publication, we ensure Heaton House gets the local coverage it needs. We produce spreadsheet schedules of what publications are booked when and keep an archive of physical copies of the magazine to show Heaton House if they want to see it. Awards Not only have we been able to establish Heaton House as a local leader in intergenerational care, but we also achieved high commended for the lifetime achievement award for the owner – Sally Neil-Smith. Photography and Video We frequently go to Heaton House to take photos and videos for a variety of uses. The great thing about having such a diverse skillset at Constructive Marketing is that we can create and edit the footage we need for any number of marketing channels the client needs. PR As part of our role as Heaton House’s outsourced marketing team, we write press releases about significant events to get them featured in local and industry publications. We have also secured editorial space in multiple local publications that get delivered to thousands of homes across the Worthing area. Projects of Interest Heaton House recently had a visit from a theatre company and they wanted some photos taken and a video made to remember the day by. We attended the event and captured all the footage we needed. We were then able able to edit the photos and create an engaging video. The video was viewed over 285 times across their social media channels and received a great response; including being retweeted by an actor from the theatre production and the theatre company itself. With our PR expertise, we were able to publicise the event for Heaton House which included writing a press release about the event and sending it to local journalists and publishers. We have a great working relationship with most of the local publications and so we managed to get the press release published in a couple of the local publications.