5 Practical Marketing Tips For Time-Poor Trades
You’re a builder, carpenter, decorator, roofer, plumber, electrician, heating engineer, landscaper and you’re trying to grow your business. How can you do that when you’re busy on-site though? We know that you might run your business on your phone but also that you’re not glued to a screen, so we’ll keep it simple and practical. Build your brand using these simple pointers You are an expert at what you do and your customers love you. You can spot a dodgy roof tile or a leaky pipe from a mile away but when it comes to marketing, things can get a bit… well, confusing. Don’t worry though, you don’t need a marketing degree to get your name out there. We’ve put together this list of our top five things you can do to get your marketing working harder for your business: 1. Don’t Tell Them, Show Them: Visual Content is King Forget long, wordy adverts. People want to see what you can do. That means snapping photos and videos of your projects. Before-and-after shots are gold! A quick video showing you fixing a tricky plumbing issue? That’s going to grab attention. Think about it, if you needed a new bathroom fitted, wouldn’t you want to see examples of a company’s past work? 2. Get Local, Get Found: Google Business Profile is Your Best Friend When someone searches for “plumber near me” or “builder in [your town],” you want to be at the top of the list. That’s where your Google Business Profile comes in. It’s a free tool that lets you list your business on Google Maps and search results. 3. Social Media: More Than Just Cat Videos And Holiday Snaps Pick a few key social media platforms and do them well, understand which ones your potential clients are using and use them too. Facebook and Instagram are great for visual content. LinkedIn is fantastic for connecting with other professionals and potential commercial clients. 4. Ask for Reviews and Recommendations We all know a good recommendation goes a long way. But these days, people look online for reviews. Platforms like Google, Facebook, and Checkatrade are vital. 5. Keep it Mobile-Friendly: Everyone’s on Their Phone Most people will find you on their phone. If your website is hard to navigate on a mobile device, you’ll lose potential customers. The Bottom Line: You don’t need a huge marketing budget. Focus on showcasing your work, getting found online, and building trust with potential customers. By keeping it simple and focusing on what matters, you can grow your business and keep those projects coming in. And if you need any more help then why not contact your friendly specialist marketing agency!
Why Social Media Is Important For Construction Businesses
Social media is now a firmly established part of the business world, but many still question its value. Whether it’s about how good and profitable it can be, or what it can bring to a businesses. Over the years, we’ve worked with a number of construction businesses to build their presence on social media. In fact, just recently, we helped Cheesmur Building Contractors increase their social media reach by over 825%! While this is a fantastic result, many business owners in the construction industry are sceptical about what social media can do for their business. So here are three key things our clients have achieved as a result of improved social media presence: Improved relationships with stakeholders One of the main foundations of the construction industry is the connections that are made with others. Whether that be suppliers, sub-contractors or consultants, it’s important for your business to maintain a good relationship with them all. Social media can play a huge part in this.. By posting about recent projects and tagging those involved, you can show your appreciation for those businesses and the teams behind them as well as boost your chances of being front of mind for the next project that comes along. Be considered for new projects Being active on social media, particularly on LinkedIn, allows you to be on the radar of the big decision makers. Meaning that they could consider you for projects you may not have been considered for before simply because you weren’t coming up in their feeds. A lot of decision makers use social media to follow brands and maintain industry knowledge. Our construction clients have a LinkedIn audience of many thousands and Senior Management and Directors make up around half of it. That’s people in senior leadership and director roles, who are possibly those making decisions on tenders and contracts, following our construction clients on LinkedIn to receive their updates to their feed. Enhanced brand exposure Most of our construction clients just didn’t have time to use social media before starting to work with us – it’s one of the reasons why they got us onboard! Not only do we understand the industry, we also work with the social media algorithms to make sure that the right people see their posts. Increasing their brand exposure and allowing them to build on their positive reputations. In just one week, one of our clients received 4,877 impressions on LinkedIn – that’s 4,877 views on the posts published in one week! Continuing with that example, the posts published for that client were all about the projects they were working on and events they were attending. Showing their audience they are busy with different projects and active within their business community. A fantastic message to be sending out to stakeholders and peers in the industry. If you’re struggling to make social media work for your business, speak to us today. We can support you in setting goals to achieve as well as run and manage your social feeds to make sure those goals are met. Give us a call on 01903 686858 or email us at info@constructivemarketing.co.uk.
Why We Love The Construction Industry
Our love for the Construction industry, and everything that goes with it, has been years in the making. Our team has over 20 years of experience working for: Clients have included: This is a specialism that is led by Kelly who has helped the team discover the breadth and diversity of the industry and how interesting and important it is. As an agency, we are hugely proud of our achievements within the Construction Industry; winning multiple business awards, building websites, running social media and racking up PR exposure. Over the years, we have developed a deep understanding of the industry as well as excellent connections within it. This means we can produce meaningful content that hits the spot and that achieves hugely positive outcomes for clients. Our social media work has achieved huge growth in both engagement and conversion metrics, leading to an increased audience, recommendation and ultimately increased business. In addition, because we genuinely enjoy working within construction and already know the existing technical terminology (and learning about new initiatives) clients spend less time having to explain the job and trust us to get on with it. We also understand that most companies working on site just don’t have time to think about how that project could benefit the company in the future. That’s where we can really help out, either through training staff on how to use their phones to take the best images and videos, or through putting together impactful datasheets that really work for use in tender documents. We can even act as the entire outsourced marketing department, creating a full strategy, running social media, maximising PR and putting together online and offline marketing collateral. If you’re working in the Built Environment, we can help you to grow your business, improve tender conversion and profitability through the targeted marketing and support of your business. Why not call us? We have the experience and expertise to understand and help.