Our Top Tips For Making The Most From Exhibiting
We’re going to be exhibiting at the Better Business Show this year so we’ve been busy planning our new Constructive Marketing stand. Which has involved getting new pop-up banners produced (well, re-skinning the old ones!) and working out what we’re going to be giving away to help people remember us and our new branding. With […]
KIP: The Power Of Email Marketing
Find out what email marketing is, why you should be doing it and how you can implement it into your marketing strategy. Welcome to our new blog post series called, ‘Knowledge Is Power’ or ‘KIP’ for short. In this series we’re going to be diving deeper into different marketing topics, helping you to strengthen your […]
Telling Your Story In The Right Way
What is good content and why is it important? Over the last couple of years, the importance of good quality content has become really apparent. With Google changing its algorithm to favour helpful content and other search engines following suit, it’s important to make sure your content is up to scratch to maintain and even […]
Is Marketing Really The Most Stressful Job In The World?
And if it is, what are some easy ways to give your online presence a boost? April is Stress Awareness Month and according to careercast.com research, when asked to rate their job stress out of ten 78% of marketers rated it at seven or higher. So it’s no wonder business owners find it extremely difficult […]
Why Marketers Need To Be Good Storytellers
The art of storytelling is something that goes back thousands of years. What began as the simple use of verbal instruction to facilitate survival, evolved with the use of imagination and shadows thrown up by the fire inside cave dwellings. The first documented story known by historians is the Epic of Gilgamesh, dating back to […]
Improving Your Digital Marketing
As we’re sure you’ll know, technology is constantly changing and there’s no exception for digital marketing channels. So it’s no surprise that, in order to be successful at digital marketing in 2023, you need to continually evolve your digital marketing strategy. The beginning of 2023 is a good time to make some changes. Here’s what […]
Here’s Why Your Digital Marketing Isn’t Working And How To Fix It
One of the most common things we hear when we discuss digital marketing with a business owner is, ‘I tried it once, but it didn’t work for me’. While it’s true that communicating online is harder for some businesses than others, it’s usually just a case of finding out which type of communication works best […]
What is a Google Business Profile?
And how can you optimise it? Google Business Profile (GBP) previously known as Google My Business (GMB), is an amazing free tool that allows you to be visible on the tech giant’s search engine. Making the most of this tool is one of the best ways to appeal to your local market as the information […]
3 Facebook Mistakes That Could Be Costing You Customers
When it comes to Facebook, the majority of small businesses tend to run their page themselves. This usually entails the business owner putting together a quick post of an evening after their work day. Mainly because they feel that is what they should be doing. Although this can generate some fantastic results, inevitably, some mistakes […]
7 Ways to Improve Your Networking
How much time do you have? Do you need to attend networking meetings or could you be winning business some other way instead? As an agency, we would always advocate promoting your strengths through a variety of targeted media – as a complement to the personal touch. We have all learnt how to use online […]