Why you need a maintenance package for your website

At Constructive Marketing we always say “a website is never finished” and a maintenance package goes hand in hand with that statement. We understand that as a business owner, you’re very busy so keeping your website up to date is probably at the bottom of your priority list. The problem is, if your website isn’t maintained it becomes outdated and a target for malware which could be disastrous for your business

By having a maintenance package, you’re paying an expert to carry out these updates for you, keeping your website secure and working efficiently. They can also update the content on your website too, making sure that your main digital storefront is kept up to date.

Bespoke Maintenance Packages

No two websites are ever the same from the design to the plugins and software used to make the website work, as a result a maintenance package should always be able to adapt to the website it is servicing. It’s also worth mentioning that whoever designs and builds your website does not have to maintain it. When looking for website maintenance providers, make sure you check that they have expertise in looking after other websites built using the same type of platform. Also make sure there are no hidden charges. Be clear with your needs so they can price appropriately.

The maintenance packages we provide can include software updates, content changes and website security. By having a maintenance package in place it ensures that there is always someone on standby to fix any issues that occur with your site. This includes things that are out of your control, such as server outages and errors. If these are left unattended they can be severely detrimental to a business’ online presence. So having a friendly team at the end of the phone to quickly fix these issues is not only really helpful but could also save you from potentially losing income

Disadvantages of not having a Maintenance Package

By opting to not have a maintenance package in place, your website is vulnerable to security threats, viruses and even malware. If any of these issues were to occur you would either have to spend your time attempting to resolve the issue or pay a large hourly rate (as an emergency call-out) for someone with experience to fix the problem. The hourly rate in question would most likely be more expensive than paying for a maintenance package in the first place. A maintenance package is essentially a warranty for your website which ensures there is someone to resolve any issues you might have.

The requirements for needing a maintenance package always comes down to how much time and expertise you have to update and maintain your website. If, like most people in business, you are time-poor and the answer is very little, then we would recommend that you absolutely put one in place. If you would like to talk to a member of our team about maintenance packages then give us a call on 01903 686858 or email web@constructivemarketing.co.uk