When we first met Empire Construction Group, they were (and still are) an ambitious firm looking to gain recognition for their success and growth they’d achieved.
Our growing reputation for winning business awards meant we had been recommended to them as a good fit, especially as we’d won them for other construction firms.
Listening to the story
One of the first things we did was sit down with the Managing Director and listen to his story; covering where he’d started, how he’d developed the business, the successes and the challenges. This allowed us to assess exactly what business award categories could be relevant and, perhaps more importantly, achievable for them.
We decided that the Construction category of their local business awards offered a good mix of both, so we went for it.
Art and Science
It’s true that there is an art to crafting a winning award entry, but there also needs to be some science involved too. You can’t just tell a lovely story, most award judges will want to see the evidence that backs up the story. This can be in the form of financials or charts that show growth. Reviews and third party endorsements are also really worth gathering.
Despite Empire being a lot smaller than some of the other companies entering, they had a fantastic story of growth, development and community support to tell. We made sure that we combined all of these elements into their award entry.
What’s more, the combination worked! It was great to be shortlisted as a finalist, but even better to win! Once a company wins an award they’re always award-winning.
A New Website and More
We have since carried on working with Empire, building a new website that reflects the development of the company and scale of projects they now work on. We also maintain and update the site. This involves making content updates where needed and making sure the site is both secure and optimised for Empire’s target market.
“Working with the team at Constructive Marketing when we need them is a real bonus for us,” says Group MD, Marcus Farrell. “We wouldn’t be the award winning firm we are today without their help and having that accolade has helped open some doors for us.”
“They’re there when we need them and we know we can trust them to understand what we do and also to get on with the work.”