A new brand and website for Health Choice
When we were approached by a specialist private medical insurance broker, Health Choice, we knew that our years of working in the Care sector could be applied to thinking about how we could work with them.
Health Choice was looking for an updated brand and a new website. The company has over 20 years experience providing high quality private medical insurance services to SME businesses around the UK and wanted something that reflected its lightness of touch as well as its clarity of delivery.
The new branding
The old branding was looking tired and dated, so we worked with David Morrell from Health Choice to understand what he wanted to see from a newly updated brand.
Together we considered, the target market and how the firm wanted to appear to that market. We then looked at colour, wording and typography, coming up with some draft ideas, that both reflected the client wishes (lots of colour and friendly professional) as well as what we had found during our market research.
The old branding:

After going through a few ideas and versions we produced a final version of this:

The new branding retains the original blue of the previous logo for continuity, incorporates a more informal font and softer pink colour for the ‘Human Choice’ and the colours around the edge reflect the four main private medical insurance providers with whom Health Choice works. Importantly, the new logo incorporates the client’s desire for the logo to be bright and colourful but manages to also retain clear white space within it.
The new website
For its new website, Health Choice needed something that could grow and evolve as well as meet strict compliance requirements.

We therefore went with an easily editable and secure WordPress design using minimal content that could be approved by the Client’s compliance team. This content will evolve as the client has new testimonials, case studies and service providers approved for use on the pages.
This has kickstarted Health Choice’ online presence for 2025, allowing them to show the very best of what they do and how they work to existing and potential new clients.
David Morrell of Health Choice stated, “I could not be more pleased with our new branding and website, Constructive Marketing really listened to what we wanted and also took on the difficult task of making sure that everything they did for us passed our strict compliance rules. They were easy to work with, professional, creative and patient!”
If you need help updating your company branding or website, talk to us today.