How Good is your LinkedIn Company Page?
We have delivered training sessions on LinkedIn Company pages and received a surprising response for more info. So we thought why not put it into a blog and share it with as many people as possible.
The key difference between a LinkedIn profile and a company page is that one highlights your personal career achievements, while the other highlights your company or employer. This can be hard to get to grips with if you’re the owner of your own firm and used to talking about your company in the first person.
Create distinction between your profile and your company page
It is important to use the first person on your profile page – ‘I am proud to have achieved…’ etc. However, a company page needs to be written in the third person – ‘ACME Ltd is pleased to announce a new client win…’ etc. Note: Please do remember that ‘a’ company is a single entity too (a personal grammar bugbear of this writer!) eg: ‘the company has won’ (not ‘have won’)
Once a distinction in voice has been created between a company page and a personal profile then it’s much easier to use your company as a ‘hub’ for all company news. No matter what size the business is, this ‘hub’ can then be followed and shared by all those who are interested parties, such as employees, clients and business contacts etc.
The top 5 things to include when creating your company page
The following list should be fairly obvious to most seasoned LinkedIn users, but it still amazes us just how many pages (and personal profiles for that matter) we see that are missing key information or contain irrelevant – even inappropriate – content. As with most things in life, get the basics right and a good starting point will be had by all.
- Company Name
This should be clear and correct! Referring to various brands and products is fine, just get the name of who is supplying them right.
Make them look as professional as possible. Yes, professional photography is always best (we would say that) BUT mobile phones are brilliant these days. See what you can do! Don’t forget your header and find a template for the correct page header size. Try something like Canva, which is an amazing design resource and really affordable too. There is also loads of free help for this online. Also don’t forget that you can update it to reflect different messages.When taking pictures and using them, think ‘what do you want it to say about your company?’
Use the company page thumbnail as your logo – you can change this to promote different brands if you have them.
Many company pages are missing this. You only have 120 characters, so keep it short and refresh it every now and then if you want to.
- Web links
Make sure you include a link to your website, or choose a key landing page if you want to promote something specific such as a new product or service.
The main thing is that the LinkedIn company page is a free resource that, if used properly, can really showcase the best of what a company has to offer. Why wouldn’t you want to do that?
Of course, if this is another thing on top of an already time-consuming social media schedule, then maybe think about getting help to run it. Dormant social media feeds are almost worse than having none at all! We offer some really cost effective packages at Constructive Marketing and are happy to help with training team members too. Just ask
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