One of the largest Construction industry events in the South of England is the South East Construction Expo. As an agency who have a specialism in Construction, we had attended in previous (pre-Covid) years, to see clients and meet other contacts. Even in our time-poor society, the day was always both useful and enjoyable too.
In 2020, the ‘live’ show was cancelled (along with almost everything else in the UK). A few virtual meetings were organised and a virtual awards events was held too but it wasn’t the same. Best Business Events, which runs the South East Construction Show, knew the 2021 show would need a social media and PR boost to promote that a live event was going to happen and also to gain confidence in a face to face show.
Following a recommendation, we were contacted by Best Business Events and were made ‘PR and Social Media Partner’ for the 2021 show. This involved creating and implementing a social media strategy to cover Twitter, and LinkedIn. As well as writing articles for industry and regional business publications in both print and digital formats.
Results were excellent, with a 100% increase in engagement and followers compared to the previous year that the live show had been run. We also implemented initiatives such as creating a LinkedIn event for exhibitors and pre-registered attendees to share and help grow awareness.
Carole Black, Managing Director at Best Business Events said, “Constructive Marketing was a great company to work with and an excellent PR and Social Media partner for the South East Construction Show in 2021. The show faced challenges due to the pandemic and it was great to have a reliable partner we could trust to write engaging and meaningful content, allowing us to get on with organising the Expo. The content was used in industry publications, on our website, and also to run our social media. I believe it helped to significantly grow our reach on both twitter and LinkedIn, with a 100% increase in followers too. We were really pleased with the results, which we have no doubt boosted attendees for our event, and would definitely recommend working with them.”