A New Website For Cityzen
Designing Precision Down To The Last Pixel After working with Cityzen for a few months on their social media we approached them with the idea of a new website as their current one was over 5 years old and needed updating. The information it was providing was still relevant but it needed a fresh pair of eyes to bring it into the modern world of website design and provide an improved user experience. Designing the website We worked with the client to discover what they liked from website design and then looked to use these design aspects and functionality in the design of the new site. We agreed to keep the same sitemap for the main pages on the new website. We also took care to build in flexibility as we knew there would be some additions to the portfolio and blog pages once new content was created in the form of posts. As the client was a well-respected architectural design firm, it was important that the design of the new website met the same exacting standards of their work. This meant we had to take extra precision with every aspect of the website, right down to the last pixel. This took some time to make sure everything was correct for the client, but it was also absolutely worth it. Once the website’s design had been agreed, we could start populating it with information and images. The original content was mostly still relevant but it needed to be assessed and edited to reflect things like up-to-date company processes and the latest building regulations. SEO and Image Optimisation To ensure that Cityzen could be found organically on search engines, the website was designed with SEO optimisation as one of the primary objectives. We made sure that every image used on the site included ALT tagging so that it could be found organically through image search. We also reduced the file size of many of the chosen images to reduce website load times. All of the text on the website was also optimised using organic SEO techniques which included using keywords relating to the type of work that Cityzen does. The final result of this project was a website with a modern design that can be easily navigated on any device. The new website is considerably quicker to load and use than the old one. This is a result of the massively reduced file size which has been decreased by over 80%. Cityzen’s new website is now also far more discoverable on search engines as a result of all of the SEO techniques we implemented. ‘We wanted our website to fully represent us and our reputation as the precise and detailed Architectural Design firm that we are and Constructive Marketing really listened. They made sure we got everything we wanted from the new site and were able to bring our vision to life. We are really proud that we now have a website that not only fulfills our vision, but also has the capability and flexibility to grow and change as we do.’ John Smith Managing Director – Cityzen