We have been working with Wall Bros for over seven years to modernise their brand and continually maintain their business reputation through various channels.
We were first approached by Wall Bros in 2016 to work with them on modernising and in their words, ‘sort out their marketing’. The company was approaching its Diamond anniversary (60th year) and had been continually trading from the same premises during that time.
We started with a full re-brand. This included new logos, new colour palette, and a completely new approach to how everything they had would be branded.
After that, we put together and implemented the brand roll-out which included; the shopfronts, signage, clothing, all stationery, advertising, social media and the website.
The new website and becoming award-winning
A new website was built using WordPress, which we continue to manage. For this regional and more traditional retailer, we put together an ongoing multi-channel marketing campaign that covers both online and offline awareness and collateral. We built a loyal following on Facebook and expanded that to Twitter and Instagram.
We also convinced them that their story was good enough to try for award entries. They were unsure at first – but we had uncovered some fantastic information during our research and then sought some testimonials which cemented the entry. They were delighted to be named ‘Best Small Business’ in 2017! This started a trend, as they also won the Adur and Worthing ‘Customer Service’ award in 2018.
Director at Wall Bros, Ashley Horne, said, “We thought we were just an ordinary local flooring firm, but Constructive Marketing showed us that our story was actually extraordinary! Since having the re-brand and becoming a multi-award winning company, we have gone from strength to strength, with Constructive Marketing helping us all the way through. I am really grateful for everything they’ve done so far.”
Maintaining an award-winning reputation
Now, over seven years on, we continue to look after every aspect of Wall Bros’ marketing. From their social media channels and website to their merchandise and print advertising. Making sure that Wall Bros continues to be an outstanding flooring retailer in Worthing.
Having worked with Wall Bros for so long, we have a detailed understanding of what the team wants to achieve and how they like to be portrayed. In 2022, we updated their print advertising and thought the website could do with a design refresh to reflect the aspirational imagery used in the new campaign.
Refreshing the website
After getting approval from Wall Bros, we started working on the website to give it a new lease of life. Adding new, well-written and SEO-friendly content to each page; including writing an FAQ (frequently asked question) for each type of flooring that Wall Bros sells on the corresponding page. Making sure it was relevant to that flooring; for example, we answered a frequently asked question about wool flooring on the carpets page.
Almost all of the images on the website were also changed to; not only make sure the site reflected the latest flooring trends, but also to boost organic SEO through ALT tagging each image. We also added the latest team photo too. Our photography team attended the Worthing showroom and conducted a photoshoot of both the wonderful Wall Bros team and the vast array of flooring they have on display.
We also installed an SEO plugin into the website to make sure search engines can properly recognise each page of the site. Using this SEO plugin also means that we can measure the performance of each page.
A couple of months after all the website updates were completed we saw a huge spike in website impressions and clicks. See the image below which compares website analytics from April to July:
Managing a website is an ongoing process. Things are constantly changing in the fast-moving digital world and no website is ever ‘complete’. We carry out monthly checks on the websites that we manage to ensure that everything is working correctly and all plugins are up to date. We also monitor the analytics of the websites from various sources to watch how they are performing.
This allows us to keep on top of the data and notice what is, and perhaps more importantly, what isn’t working for our clients. We are not the type of team to sit on our laurels, we continually learn and move forward, just like our clients do.