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And how can you optimise it?

Google Business Profile (GBP) previously known as Google My Business (GMB), is an amazing free tool that allows you to be visible on the tech giant’s search engine. Making the most of this tool is one of the best ways to appeal to your local market as the information you provide on your GBP not only appears in Google search but also on Google Maps. 

So what can you do to optimise your GBP to improve your online presence locally? Here’s our top three ways to optimise your GBP.

Location, Location, Location!

One of the best ways to optimise your GBP is to include all of the local geographical areas that your business operates in. When it comes to selecting the areas to put onto your profile it’s important to be as specific as possible. Be sure to include specific town or city names, not just the county and country in which you operate. By including more locations on your GBP you will increase your chances of appearing when people search with location keywords, however, if you want to appear locally, you don’t want to include every city and town in the country. 

Optimise your services

Another great way to improve your local reach is to update the services that your business provides. By listing all of the services that you provide your presence within the local market will be much higher as you will appear under a lot more search terms. For example, if you are an electrician, you could include services such as: electrical inspections, electrical wire repair and electrical socket and switch installation.

Simply head into the services section of your GBP to start exploring the different services available. If you can’t find every service you provide, you can create a custom service.

A powerful description

The description of your business is one of the ways that you grab the attention of the reader, it is how you let the reader know what your business is all about, what you do and how your services can be of use to them. With that in mind, you must ensure that the description on your GBP is the best it can possibly be. The description section of your profile does have a character limit of 750 so you don’t need  to write an essay on your business, just something simple that gets your point across.

On the Constructive Marketing Google Business Profile, our description reads;

“We are marketing experts. Our expertise includes Marketing, PR, Social Media, Graphic Design and Websites. We have the skills to cover this and more. We have extensive experience with writing content for websites, social media, award entries or print. We also create websites that combine the art of design and content optimisation along with the science of building organic SEO into every page. Contact us now to find out how we can take your business to the next level. Specialist sectors include Construction, Education and Care.”

This uses 650 of the 750 allowed characters, so you can see that you don’t have to write much, just make it count!
Having a well-optimised GBP is an integral part of your online presence. We work with a variety of clients from different industries to maintain a good online reputation for them. If you’re looking for help with maintaining a good reputation for your business, give our team a call on 01903 686858 or send us an email at We’d love to help!