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Accessibility Policy

Constructive Marketing is committed to making our digital services accessible to everyone, regardless of ability or technology. we believe that a well-designed website should be inclusive by default. We are continuously working to improve the accessibility of constructivemarketing.co.uk to ensure we meet the needs of all our visitors.

1. Our Standard

We aim to adhere to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These guidelines explain how to make web content more accessible for people with a wide range of disabilities and more user-friendly for everyone.

2. Our Accessibility Tool: Ally

To provide an instantly customizable experience, we have implemented the Ally accessibility plugin (by Elementor). You can access our accessibility menu by clicking the toolbar icon located on our website.

Through the Ally interface, users can modify the site in real-time to suit their specific needs, including:

  • Visual Adjustments: Switch to high contrast, grayscale, or light background modes.

  • Text Readability: Increase font sizes, adjust line height, or switch to more readable, sans-serif fonts.

  • Navigation Aids: Highlight all links, use a reading mask to focus on specific text, or enable a large mouse cursor.

  • Interruption Control: Pause animations or flickering content that may cause discomfort or distraction.

  • Structure: View the page structure to easily identify headings and navigation landmarks.

3. Technical Specifications

Our website relies on HTML, CSS, and JavaScript to work effectively with web browsers and assistive technologies. We utilize the Ally plugin to bridge gaps where traditional coding may not meet every individual user’s unique requirements.

4. Ongoing Efforts

As a marketing and web design agency, we recognize that accessibility is an ongoing process. We regularly review our site to:

  • Ensure images have appropriate alternative text (Alt tags).

  • Maintain a logical heading structure for screen readers.

  • Ensure the site remains navigable via keyboard only.

5. Feedback and Assistance

We welcome your feedback on the accessibility of our website. If you find any part of this site difficult to use or if the Ally plugin is not functioning as expected, please contact us so we can investigate:

We aim to respond to accessibility queries within 2–3 business days.

6. Formal Complaints

If you are dissatisfied with our response to an accessibility issue, you can contact the Equality Advisory and Support Service (EASS).