Social media has become a cornerstone of business development in today’s construction businesses. Although the industry was once driven by word‑of‑mouth, the ‘digital handshake’ now happens long before anyone thinks about what may happen with potential sites. This means that making a strong first impression across your social channels is more crucial than ever.
At Constructive Marketing, we draw on more than 30 years of specialist expertise to transform social platforms into powerful drivers for business growth. Our work with Cheesmur Building contractors stands as a strong example, helping them to boost their social media reach by over 800%, which has led to significant increases in their website traffic and session time. Their strengthened digital presence laid the groundwork for a stronger industry profile, and combined with our direct support throughout their awards submission process, it helped play a key role in helping them secure a National LABC Award in 2024.
Here are the top three things our clients have achieved as a result of improved social media presence:
- Strengthened relationships with construction stakeholders
The construction industry is built on relationships. Whether it’s your suppliers, contractors or consultants, maintaining a consistent presence on platforms like LinkedIn helps you nurture those relationships through engagement and direct communication.
Tagging partners in project updates or by commenting on their posts does more than show appreciation, it keeps your business front of mind for the next tender or contract opportunity arises.
2. Influencing high-level decision makers
Senior leaders are increasingly using social media to keep up with industry trends, deepen their sector knowledge, and assess potential partners. Across our construction clients, LinkedIn audiences often number in the thousands, and our data shows that senior managers and directors make up roughly half of those followers. These are the people who influence, shortlist, and ultimately award major projects.
A consistent, professional social presence ensures that when decision makers are evaluating partners, your brand is already a trusted familiar name in their network.
3. Demonstrating operational excellence
Consistency builds credibility. By sharing live project milestones, community initiatives, or team achievements, you are sending a clear message: “We are busy, we are professional and we are delivering results.”
Throughout 2025 we secured over 50,000 organic LinkedIn impressions for one of our clients. This translates into over 50,000 opportunities for their expertise to be seen by peers, stakeholders and potential leads!
Many people working in the construction industry simply don’t have the time to manage social media effectively, which is exactly why they get us onboard! We understand what they do, and we know how to work with social media algorithms to ensure the right people see the right content. The result is increased brand visibility and a stronger, more positive reputation across the sector.
Ready to build a stronger digital foundation?
Social media is no longer optional; it’s a fundamental tool for growth, reputation management, and lead generation in the construction industry. By moving beyond inconsistent posting and adopting a strategic approach, you can connect with decision-makers, showcase your expertise, and build a lasting brand presence.
Our focus is on helping you achieve these results. We work with you to define clear goals, create aligned content, and manage your feeds effectively, ensuring your digital efforts consistently support your business objectives.
If you’re ready to move beyond ‘just posting when you have time’ and start driving real business results, we are here to make that happen. To discuss how a strategic social media partnership can benefit your business, please call us on 01903 686858 or email us at info@constructivemarketing.co.uk