After completing my marketing degree, and receiving a first (proof that the late nights and countless coffees were worth it!), I was fortunate enough to secure a role at Constructive Marketing as a junior marketing executive. Although I had spent many years studying marketing theory, stepping into this role has been my first hands on experience within the industry.
In the short time that I’ve been with Constructive Marketing, my confidence, creativity and understanding of the marketing world has grown massively. After years of studying, it’s incredibly rewarding to finally be working in an industry I’m genuinely passionate about, and to know that the work I do is making a real world, positive impact for the businesses I support.
My role with Constructive Marketing
As a junior marketing executive, the main responsibility within my role is content creation, including creating and scheduling posts, managing social media accounts across multiple platforms, writing up blog posts and supporting social media and content strategies.
Working within an agency means that no two days feel the same. With clients spanning a variety of industries, from care services (Heaton House) to flooring companies (Wall Bros) and construction firms (Cheesmur and Cityzen), the variety of content I produce can shift constantly.
This variety continues to keep the work feeling fresh and pushes me to think differently depending on the sectors I’m currently supporting. Each client has its own tone, audience and personality, and learning how to adapt content to communicate their unique identities has been one of the most valuable skills I have developed from this role so far.
Developing my marketing experience
I’ve settled into the role very well, and the whole team has been incredibly friendly, supportive and always willing to help whenever I have any questions. This has eased a lot of the anxiety and feelings of imposter syndrome I had felt stepping out of university and into the workplace. As a result, I feel far more confident in my marketing abilities and have a much clearer picture of what working in the industry is actually involves.
This role has also helped me understand how to approach marketing more strategically, thinking not just about what content to create, but why it matters, how it supports wider goals, and how it fits into a long‑term plan for a variety of clients.
This opportunity has allowed me to continue building on my academic foundation with real, hands-on learning. Being able to learn from Kelly’s extensive industry experience has been invaluable, giving me practical insights into tackling challenges, communicating effectively with clients and continuing my growth as a marketer.