Applepips Day Nursery was first established in 2014 and has become a trusted childcare provider among its local community. In 2024 it had the opportunity to grow and add a new location to its existing services. To reflect this expansion and better serve local families, Applepips decided to revamp its website and update its branding slightly to accommodate the addition of a new location. This case study explores the process of developing two new logos, as well as a website design that is user-friendly, informative, and visually appealing.
Branding Update
Before we could begin working on the new look for the website we first needed to come up with a design for the logos that each location would use. These logos would need to follow the same style as the original, utilising the red and the green featured in the original logo. It was decided to go for the simple design of including the name of the location underneath “Applepips Day Nursery” as this made them easily identifiable. Another option could have included changing the colour of the hand for each location but this could cause multiple accessibility issues. Below you can see the original logo alongside the updated logos for the locations.
Website Refresh
The Applepips Day Nursery had not been refreshed for a decade, so underwent a significant refresh to modernise its design. The primary goal was to create a more user-friendly, informative, and visually appealing experience that reflected the nursery’s expansion to two locations.
A major change was the removal of purple, the original prominent colour. This was replaced with a light blue, creating a fresher and more contemporary aesthetic. To improve navigation, several existing pages were combined. This streamlined the site, making it easier for visitors to find information. Two new pages were added to the website. These pages provide detailed information about each location, including the services offered and the teams working at each nursery.
SEO and Accessibility
We also carried out extensive organic SEO practices to ensure that the new Applepips Day Nursery website could be found on all search engines. This included the use of keywords and the inclusion of Alt text on all of the images that were used. From an accessibility standpoint this is one of the most important additions as it allows screen readers to describe what is going on in the images. The website can also be navigated completely using a keyboard which is an excellent feature of the website builder that we use. This helps the website to comply with the new European Accessibility Act which is coming into effect later in 2025. Another important accessibility feature we included is the Ally plugin that allows users to change many aspects of the website to fit their needs.
The refresh aimed to bring the website up to date, reflecting the growth of Applepips Day Nursery and providing a more intuitive and accessible experience for users.
Client Feedback
Throughout this project we worked closely with the nursery manager, Tracy Shrubb to develop a site that not only worked for the parents but also for the members of staff at Applepips. This is what Tracy had to say about the development process, “Constructive Marketing made it easy for us to achieve our website aims and were very patient and understanding that our day to day jobs took precedence sometimes too! We now have a website that shows off both settings and the parents can easily navigate. We are really pleased.” Click the button below to take a look at the new Applepips Day Nursery Website.
If you want to find out how Constructive Marketing can help you refresh your website get in touch by emailing us at web@constructivemarketing.co.uk or give us a call on 01903 686858