Go on then, we love a challenge!
Constructive Marketing has worked with Finding the Will for over 7 years developing and maintaining the company’s website. Jules Hobbs, Director and Co-Founder of Finding the Will, contacted us at the beginning of 2025 as she wanted to make some significant changes to her website. We discussed carrying on with her older site, but in the end it was agreed that having a new site would result in a more flexible and easier to manage solution.
This allowed us to work on a completely new design to bring a fresh new look to Finding the Will. Along with the new website we suggested updating the branding, as this was also over 7 years old. Updating the branding had to come first as it was this design that would inform the look of the new website.
Branding Update
We decided to keep the same font and colours that had always been used, which allowed for a development of the existing brand. However, we dropped the use of Caps in favour of Title Case and introduced an illustrative image of William Shakespeare. This was done to both soften the brand and also to ensure there would be no confusion with other potential meanings to the company name. Previously the logo only contained the words “Finding the Will” and without context some people may confuse this with a Coaching or Will Writing business, so to rectify that misconception we had the idea of adding a stylised version of William Shakespeare into the logo. Below you can see the original logo beside the updated logo which includes Shakespeare.
As we were finalising the new branding for Finding the Will we also developed multiple versions of the logo that could be used across various settings, such as for email signatures, social icons and website headers. We then produced a branding guidelines document for Jules to share with any external parties requiring her branding in the future.
Once the branding update was agreed we then began work on the website.
A New Website
We began development on Finding the Will’s new website immediately, developing some initial ideas for what the header and footer of the website could potentially look like, these also incorporated the new branding that had been developed.
The constant feedback from Jules throughout the development meant that we were able to have an almost complete site in just under 5 working weeks. For a website to go from initial concept to just a step away from the finish line in that amount of time is quite a remarkable feat. Many of the setbacks that occur when developing websites arise from delays in communication, so being able to have a constant flow of feedback and ideas from Jules was a blessing to say the least.
Some of the key criteria that we set for ourselves for the development of this new website was to make the website more engaging, make the website easier to navigate and to make the website more accessible.
Engaging design
To make the website more engaging we felt that the inclusion of imagery and animation needed to be more prominent when compared to the previous iteration of the website. The old website was very text heavy so, in order to avoid this, much of the information on the site has been condensed into easily digestible paragraphs or bullet points, along with some eye-catching pictures this helps to keep the reader engaged for longer.
Clear navigation
One of our main concerns with the previous website was that some of the navigation could be misleading and confusing. In order to resolve this, we decluttered the navigation bar and also renamed some pages so that it was clear and easy to understand what the page was about. This helps people who are visiting the website to find exactly what they want.
Accessibility
The last main criteria to meet was possibly the most important one. Making sure that a website is accessible is often a glossed over aspect of website development, however at Constructive Marketing we believe that this is one of the most important things you can do to improve your website. We needed to ensure that the website functioned on all devices as well as multiple different web browsers so that anyone searching for Finding the Will could access it regardless of how they were doing it.
Another aspect of accessibility is making sure that people who have additional needs are able to navigate and utilise the website. In order to do this we incorporated an accessibility plugin that allows visitors of the website to alter certain aspects to fit their needs. This can range from making text larger to altering the colours of the website so that it is easier to read. This was especially important for Finding the Will as the company works with Special Educational Needs (SEND) schools who rely on features such as these to experience websites.
Once we completed the website and updated the branding Jules kindly surprised us with a wonderful testimonial for the work that we carried out for her.
“As a self-confessed technophobe, the thought of creating a new website and a new brand was terrifying. I needn’t have worried, Constructive Marketing held my hand tightly throughout. They listened carefully and reacted to my thoughts on the kind of vibe I wanted to create. This built trust, so I knew I could ask ‘silly’ questions and not be judged. The whole process has been unexpectedly enjoyable and, in a weird way, therapeutic! As for the final result, well it’s safe to say that I’m chuffed to bits!” Jules Hobbs – Director and Co-Founder at Finding the Will
Want to see how we can transform your website? Send us an email at web@constructivemarketing.co.uk or give us a call on 01903 686858