You’re a builder, carpenter, decorator, roofer, plumber, electrician, heating engineer, landscaper and you’re trying to grow your business. How can you do that when you’re busy on-site though? We know that you might run your business on your phone but also that you’re not glued to a screen, so we’ll keep it simple and practical.
Build your brand using these simple pointers
You are an expert at what you do and your customers love you. You can spot a dodgy roof tile or a leaky pipe from a mile away but when it comes to marketing, things can get a bit… well, confusing. Don’t worry though, you don’t need a marketing degree to get your name out there. We’ve put together this list of our top five things you can do to get your marketing working harder for your business:
1. Don’t Tell Them, Show Them: Visual Content is King
Forget long, wordy adverts. People want to see what you can do. That means snapping photos and videos of your projects. Before-and-after shots are gold! A quick video showing you fixing a tricky plumbing issue? That’s going to grab attention. Think about it, if you needed a new bathroom fitted, wouldn’t you want to see examples of a company’s past work?
- Take Action: Take good quality photos of your work. Your smartphone camera will be good enough. Share them on your website and social media. Short, snappy videos are even better.
2. Get Local, Get Found: Google Business Profile is Your Best Friend
When someone searches for “plumber near me” or “builder in [your town],” you want to be at the top of the list. That’s where your Google Business Profile comes in. It’s a free tool that lets you list your business on Google Maps and search results.
- Take Action: Claim your free Google Business Profile and fill it out completely. Add photos, your opening hours, and customer reviews. Encourage happy customers to leave reviews – they’re like digital word-of-mouth.
3. Social Media: More Than Just Cat Videos And Holiday Snaps
Pick a few key social media platforms and do them well, understand which ones your potential clients are using and use them too. Facebook and Instagram are great for visual content. LinkedIn is fantastic for connecting with other professionals and potential commercial clients.
- Take Action: Share photos of your work, updates on projects, and helpful tips related to your trade. Don’t just sell, provide value. Even showing a short clip of a team working on a project gives a customer confidence.
4. Ask for Reviews and Recommendations
We all know a good recommendation goes a long way. But these days, people look online for reviews. Platforms like Google, Facebook, and Checkatrade are vital.
- Take Action: Ask your customers for reviews after you’ve finished a job. A few positive reviews can make a huge difference to your reputation.
5. Keep it Mobile-Friendly: Everyone’s on Their Phone
Most people will find you on their phone. If your website is hard to navigate on a mobile device, you’ll lose potential customers.
- Take Action: Make sure your website is mobile responsive, meaning it looks good and works well on all devices. Test it on your phone to see how it looks.
The Bottom Line:
You don’t need a huge marketing budget. Focus on showcasing your work, getting found online, and building trust with potential customers. By keeping it simple and focusing on what matters, you can grow your business and keep those projects coming in.
And if you need any more help then why not contact your friendly specialist marketing agency!