Introducing Constructive Marketing
All businesses need to evolve and move forward… It’s exciting times at our HQ in Lancing. No business should ever stand still and for us, as Seaside Creative, we recently decided to rename the company and become Constructive Marketing. The name might be different but not everything is changing as, for the most part, we’re […]
Why Marketers Need To Be Good Storytellers
The art of storytelling is something that goes back thousands of years. What began as the simple use of verbal instruction to facilitate survival, evolved with the use of imagination and shadows thrown up by the fire inside cave dwellings. The first documented story known by historians is the Epic of Gilgamesh, dating back to […]
Here’s Why Your Digital Marketing Isn’t Working And How To Fix It
One of the most common things we hear when we discuss digital marketing with a business owner is, ‘I tried it once, but it didn’t work for me’. While it’s true that communicating online is harder for some businesses than others, it’s usually just a case of finding out which type of communication works best […]
Top 3 Most Common Website Mistakes And How To Fix Them
Websites are essential to the success of a business, whatever the sector. . It’s therefore very important that they are well-designed and contain good quality content to make sure that they serve your customers well. Our many years of designing and building websites for clients in different industries mean that we are often asked to […]
What is a Google Business Profile?
And how can you optimise it? Google Business Profile (GBP) previously known as Google My Business (GMB), is an amazing free tool that allows you to be visible on the tech giant’s search engine. Making the most of this tool is one of the best ways to appeal to your local market as the information […]
How Content Marketing Can Help Your Business
Content marketing is one of those industry developed terms that can be confusing for clients. We can’t bear marketing jargon, so we thought we’d write this blog post to explain what content marketing is and how it can work for your business. For us, content marketing campaigns work to organically improve sales and communication through […]
3 Ways You Can Maximise Your Award Win
If you’ve celebrated an award win recently then congratulations! Your business is officially award-winning, a fantastic achievement that’s certainly worth celebrating. Once the celebration is over though, there are things you can do to make sure you make the most out of your well-deserved win. After all, being an award-winning business is a great reputation […]
7 Ways to Improve Your Networking
How much time do you have? Do you need to attend networking meetings or could you be winning business some other way instead? As an agency, we would always advocate promoting your strengths through a variety of targeted media – as a complement to the personal touch. We have all learnt how to use online […]
Why Should I Join A Membership Organisation?
It’s very common for businesses to display lots of membership badges somewhere on their website; wearing them with pride for all to see. But what exactly are the benefits of all of these memberships? The truth is, like a lot of other things in the business world, it doesn’t pay to be involved in everything. […]
6 Easy Ways To Refresh Your Marketing
Small Changes Can Make a BIG Difference To Your Marketing You might not have the time nor the resources to do a full on redesign of your website or completely revamp your social media channels. However there are quick wins that you can achieve in a few hours, whether doing it yourself or asking a […]