A New Website For Cityzen
Designing Precision Down To The Last Pixel After working with Cityzen for a few months on their social media we approached them with the idea of a new website as their current one was over 5 years old and needed updating. The information it was providing was still relevant but it needed a fresh pair of eyes to bring it into the modern world of website design and provide an improved user experience. Designing the website We worked with the client to discover what they liked from website design and then looked to use these design aspects and functionality in the design of the new site. We agreed to keep the same sitemap for the main pages on the new website. We also took care to build in flexibility as we knew there would be some additions to the portfolio and blog pages once new content was created in the form of posts. As the client was a well-respected architectural design firm, it was important that the design of the new website met the same exacting standards of their work. This meant we had to take extra precision with every aspect of the website, right down to the last pixel. This took some time to make sure everything was correct for the client, but it was also absolutely worth it. Once the website’s design had been agreed, we could start populating it with information and images. The original content was mostly still relevant but it needed to be assessed and edited to reflect things like up-to-date company processes and the latest building regulations. SEO and Image Optimisation To ensure that Cityzen could be found organically on search engines, the website was designed with SEO optimisation as one of the primary objectives. We made sure that every image used on the site included ALT tagging so that it could be found organically through image search. We also reduced the file size of many of the chosen images to reduce website load times. All of the text on the website was also optimised using organic SEO techniques which included using keywords relating to the type of work that Cityzen does. The final result of this project was a website with a modern design that can be easily navigated on any device. The new website is considerably quicker to load and use than the old one. This is a result of the massively reduced file size which has been decreased by over 80%. Cityzen’s new website is now also far more discoverable on search engines as a result of all of the SEO techniques we implemented. ‘We wanted our website to fully represent us and our reputation as the precise and detailed Architectural Design firm that we are and Constructive Marketing really listened. They made sure we got everything we wanted from the new site and were able to bring our vision to life. We are really proud that we now have a website that not only fulfills our vision, but also has the capability and flexibility to grow and change as we do.’ John Smith Managing Director – Cityzen
The Outsourced Marketing Team For Wall Bros Carpets
We have been working with Wall Bros for over nine years to modernise their brand and continually maintain their business reputation through various channels. The rebrand We were first approached by Wall Bros in 2016 to work with them on modernising and in their words, ‘sort out their marketing’. The company was approaching its Diamond anniversary (60th year) and had been continually trading from the same premises during that time. We started with a full re-brand. This included new logos, new colour palette, and a completely new approach to how everything they had would be branded. After that, we put together and implemented the brand roll-out which included; the shopfronts, signage, clothing, all stationery, advertising, social media and the website. The new website and becoming award-winning A new website was built using WordPress, which we continue to manage. For this regional and more traditional retailer, we put together an ongoing multi-channel marketing campaign that covers both online and offline awareness and collateral. We built a loyal following on Facebook and expanded that to Twitter and Instagram. We also convinced them that their story was good enough to try for award entries. They were unsure at first – but we had uncovered some fantastic information during our research and then sought some testimonials which cemented the entry. They were delighted to be named ‘Best Small Business’ in 2017! This started a trend, as they also won the Adur and Worthing ‘Customer Service’ award in 2018. Director at Wall Bros, Ashley Horne, said, “We thought we were just an ordinary local flooring firm, but Constructive Marketing showed us that our story was actually extraordinary! Since having the re-brand and becoming a multi-award winning company, we have gone from strength to strength, with Constructive Marketing helping us all the way through. I am really grateful for everything they’ve done so far.” Maintaining an award-winning reputation Now, over ten years on, we continue to look after every aspect of Wall Bros’ marketing. From their social media channels and website to their merchandise and print advertising. Making sure that Wall Bros continues to be an outstanding flooring retailer in Worthing. Having worked with Wall Bros for so long, we have a detailed understanding of what the team wants to achieve and how they like to be portrayed. In 2022, we updated their print advertising and thought the website could do with a design refresh to reflect the aspirational imagery used in the new campaign. Refreshing the website After getting approval from Wall Bros, we started working on the website to give it a new lease of life. Adding new, well-written and SEO-friendly content to each page; including writing an FAQ (frequently asked question) for each type of flooring that Wall Bros sells on the corresponding page. Making sure it was relevant to that flooring; for example, we answered a frequently asked question about wool flooring on the carpets page. Almost all of the images on the website were also changed to; not only make sure the site reflected the latest flooring trends, but also to boost organic SEO through ALT tagging each image. We also added the latest team photo too. Our photography team attended the Worthing showroom and conducted a photoshoot of both the wonderful Wall Bros team and the vast array of flooring they have on display. We also installed an SEO plugin into the website to make sure search engines can properly recognise each page of the site. Using this SEO plugin also means that we can measure the performance of each page. The results A couple of months after all the website updates were completed we saw a huge spike in website impressions and clicks. See the image below which compares website analytics from April to July: Managing a website is an ongoing process. Things are constantly changing in the fast-moving digital world and no website is ever ‘complete’. We carry out monthly checks on the websites that we manage to ensure that everything is working correctly and all plugins are up to date. We also monitor the analytics of the websites from various sources to watch how they are performing. This allows us to keep on top of the data and notice what is, and perhaps more importantly, what isn’t working for our clients. We are not the type of team to sit on our laurels, we continually learn and move forward, just like our clients do.
Getting Cheesmur Building Contractors Noticed
Cheesmur were struggling with maintaining their online presence and keeping their website up to date. They needed to raise awareness and increase engagement. What we did: Our content experts worked with Cheesmur’s Senior Management team to establish a social media strategy that highlighted all of the fantastic work they do as well as the great people that make it happen. This included: Results: The Cheesmur team fully embraced our involvement which allowed us to create engaging social media posts for all of their feeds. Increasing their social media reach by over 825% with the biggest growth seen on LinkedIn. Regular updates to the website resulted in an increase in website visits and session time. Due to more people visiting the website and spending time reading the content. Contracts Director, Steve King said, “The reaction we’ve been getting from our social posts and web updates has been fantastic. It’s great to see the staff getting involved and also hearing from others how they’ve noticed our posts too. Like most Contractors, we’re not easy to get hold of sometimes. However, the Constructive Marketing team knows how we work and understands what we do, so we don’t have to spend lots of time explaining technicalities, which is great.”
When a company grows and changes its website should too
How we designed and built a new website for CBG Construction CBG Construction, like most companies, started small but in recent years it has grown considerably. The company needed to move on from its existing website and fast. They had already started a rebrand, but also needed a website which would match the ‘larger firm’ they were trying to achieve. Impressive redesign and UX improvements CBG Construction tasked us with creating a whole new design for their website which reflected where the company was now positioned. We also needed to ensure that the website was easy to update as we would be handing this website over completely to the in-house team at CBG Construction once the project was completed. To make the website as easy as possible for CBG to edit we used WordPress as our content management system (CMS) of choice. We also used a theme which includes a drag and drop front-end page builder, this makes the interface extremely easy to navigate if CBG chooses to carry out updates themselves. Understanding the branding In order to begin this project, we first needed to gather an understanding of what CBG wanted from its new website. We had an initial meeting with the client to discuss the proposed sitemap of the website as well as the branding guidelines (including colours, fonts and logos). With all of this information in hand we could begin designing some potential page layouts, this included a flexible template design for the case studies. CBG Construction provided us with collateral (text and images) from all of their featured case studies which could be used across the new site to show the scope of the work that they carry out. Along with these images, pdfs of the case studies that were to be transferred over were also provided. These included a lot more information than was previously featured on the old website. With all of this new information we could now begin populating the new website with content. CBG would then review the website as a whole and after some adjustments they were happy with the final design. Website optimisation and organic SEO Now that the client was happy with the website, the penultimate step was to optimise the website through organic SEO. This was achieved through setting keyword search terms for every page of the site. Applying these commonly searched terms helps to rank the website higher when users are browsing the internet and using these keywords. We also made sure to apply alt text to all of the images displayed on the website. This does two things, search engines can identify what the image is about and it can be made searchable on image search. It also allows screen readers to describe what is happening in the image which helps visually impaired users. The final result of the project was a cleanly designed, fully functioning, professional website, with a much improved user-experience. It was easy to use, not only for the user, but also anyone who wants to make updates to the site in the future. The website was optimised for all devices and is searchable on all major search engines. It’s great to see what a difference we’ve made to CBG already.
Making Empire Construction An Award-Winning Company
When we first met Empire Construction Group, they were (and still are) an ambitious firm looking to gain recognition for their success and growth they’d achieved. Our growing reputation for winning business awards meant we had been recommended to them as a good fit, especially as we’d won them for other construction firms. Listening to the story One of the first things we did was sit down with the Managing Director and listen to his story; covering where he’d started, how he’d developed the business, the successes and the challenges. This allowed us to assess exactly what business award categories could be relevant and, perhaps more importantly, achievable for them. We decided that the Construction category of their local business awards offered a good mix of both, so we went for it. Art and Science It’s true that there is an art to crafting a winning award entry, but there also needs to be some science involved too. You can’t just tell a lovely story, most award judges will want to see the evidence that backs up the story. This can be in the form of financials or charts that show growth. Reviews and third party endorsements are also really worth gathering. Despite Empire being a lot smaller than some of the other companies entering, they had a fantastic story of growth, development and community support to tell. We made sure that we combined all of these elements into their award entry. What’s more, the combination worked! It was great to be shortlisted as a finalist, but even better to win! Once a company wins an award they’re always award-winning. A New Website and More We have since carried on working with Empire, building a new website that reflects the development of the company and scale of projects they now work on. We also maintain and update the site. This involves making content updates where needed and making sure the site is both secure and optimised for Empire’s target market. “Working with the team at Constructive Marketing when we need them is a real bonus for us,” says Group MD, Marcus Farrell. “We wouldn’t be the award winning firm we are today without their help and having that accolade has helped open some doors for us.” “They’re there when we need them and we know we can trust them to understand what we do and also to get on with the work.”
Promoting South East Construction Expo
One of the largest Construction industry events in the South of England is the South East Construction Expo. As an agency who have a specialism in Construction, we had attended in previous (pre-Covid) years, to see clients and meet other contacts. Even in our time-poor society, the day was always both useful and enjoyable too. In 2020, the ‘live’ show was cancelled (along with almost everything else in the UK). A few virtual meetings were organised and a virtual awards events was held too but it wasn’t the same. Best Business Events, which runs the South East Construction Show, knew the 2021 show would need a social media and PR boost to promote that a live event was going to happen and also to gain confidence in a face to face show. Following a recommendation, we were contacted by Best Business Events and were made ‘PR and Social Media Partner’ for the 2021 show. This involved creating and implementing a social media strategy to cover Twitter, and LinkedIn. As well as writing articles for industry and regional business publications in both print and digital formats. Results were excellent, with a 100% increase in engagement and followers compared to the previous year that the live show had been run. We also implemented initiatives such as creating a LinkedIn event for exhibitors and pre-registered attendees to share and help grow awareness. Carole Black, Managing Director at Best Business Events said, “Constructive Marketing was a great company to work with and an excellent PR and Social Media partner for the South East Construction Show in 2021. The show faced challenges due to the pandemic and it was great to have a reliable partner we could trust to write engaging and meaningful content, allowing us to get on with organising the Expo. The content was used in industry publications, on our website, and also to run our social media. I believe it helped to significantly grow our reach on both twitter and LinkedIn, with a 100% increase in followers too. We were really pleased with the results, which we have no doubt boosted attendees for our event, and would definitely recommend working with them.”